By Benjamin Adamafio Commey/Jacqueline Adu-Gyamfi, GNA
Accra, Dec 05, GNA – Vodafone Ghana through its subsidiary service provider, Vodafone Cash, has launched an insurance policy for travellers dubbed ‘Travel Companion’.
The policy launched in partnership with Starlife Insurance seeks to provide insurance cover for travellers on a daily, weekly and monthly basis.
Launching the policy in Accra, Mr Matison Obeng-Agyei, Head of Vodafone Cash said the initiative formed part of the company’s efforts at bringing innovation into the mobile money space.
He said the policy sought to provide customers, particularly travellers with an opportunity to secure themselves at their own convenience, while on the go in order to minimise their burden in case of an accident.
“Now, everybody in Ghana on a daily basis used a mobile phone and mobile money services and I have said it countless times that insurance is more sold than it is bought, but the thing about selling insurance is also based on its convenience and that means given customers the opportunity to be in the comfort of their homes and buy the service.
“We therefore decided to come up with this partnership and I think it’s going to be a ground breaking one because on daily basis an individual going to his or her office can buy a daily travel policy and insure him or herself for the day or one can also buy a weekly policy or a monthly policy,” he said.
He urged travellers, particularly drivers to take advantage of the policy to insure their lives in order to minimise their burdens in case of accident.
Mr Alex Twumasi, Head of Group and Alternate Distribution, Starlife Insurance said there was the need for every individual to be insured, especially on a daily basis.
He said “it’s become a norm that people just get onto buses and they are gone, they don’t really care about what happens to them in the next minute or hour but the fact is that people turn to pass on while on the road and nobody caters for their children or is concerned with what happens to their family.
He said the policy was unique as it offered opportunity to the ordinary Ghanaian to have an insurance cover at their convenience.
“This is a novelty because it has never happened. With most of the covers out there they go for a niche market but we are coming for the mass market, the ordinary mate and ordinary seller out there on the market can easily patronise this through the use of the Vodafone Cash platform, which is so simple to use.
Mr Evans Osei Bediako, Head of Core Supervision Unit of National Insurance Commission commended Vodafone and Starlife for initiating such a laudable policy, saying it would widen the national insurance coverage.
He urged the companies to ensure that they paid customers their due claims on time to ease their burdens in case of emergency and ensure the continuity of the policy.
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